Smith & Wesson, the legendary 152-year old firearms manufacturer, announced a new, multi-year partnership with SKI Motorsports to campaign a NASCAR racing entry beginning in 2005. The Smith & Wesson/SKI Motorsports Chevrolet will make its competitive debut at the NASCAR Busch Series event at Las Vegas Motor Speedway on March 12, 2005. It is also scheduled to enter 2005 Busch series races that follow at Atlanta, Charlotte, Daytona, Bristol, California, Texas and Phoenix. Car number, driver lineup and team personnel will be announced at a later date.
SKI Motorsports, with race headquarters based in Charlotte, N.C., is an independent organization of Bethlehem, Pa.-based sports marketing and entertainment representation agency SKI & Company, which also has offices in London and New York. Chris Lencheski, president of SKI Motorsports is a former partner in the Innovative Motorsports organization that campaigned NASCAR Busch Series entries for Kenny Wallace and Shane Hmiel and, most notably, brought sponsors Stacker2 and Mike’s Hard Lemonade [what happened to the Hard Ice Tea?] into the NASCAR realm. More info about Smith & Wesson, log on to www.smith-wesson.com.(11-6-2004)
