In honor of Breast Cancer Awareness Month, Target, Chip Ganassi Racing with Felix Sabates (CGRFS) and Casey Mears will team up once again to promote breast cancer awareness to racing fans across the country. The #41 Target Dodge will sport a special pink paint scheme for the second year in a row that will carry the logo of The Breast Cancer Research Foundation (BCRF). Mears will take the helm of the pink Dodge Charger for five NASCAR NEXTEL Cup races in October: Talladega, Kansas, Lowe’s Motor Speedway, Martinsville and Atlanta. There are 30 million female NASCAR fans in the United States, and according to the most recent statistics, the chances of a woman having invasive breast cancer during her lifetime is about one in seven. Therefore, over four million of NASCAR’s female fans may be affected by breast cancer in their lifetime. Mears will auction his one-of-a-kind BCRF helmet designed and donated by Troy Lee Designs on eBay with all of the proceeds going directly to BCRF. Mears will be wearing this special helmet in all five races in October. The bidding will run from October 1 through the end of month. Target and Action Performance have created a diecast replica of the pink #41 Target Dodge, as well as special Target/BCRF t-shirts and hats. These items will be sold online, at the Chip Ganassi Racing with Felix Sabates shop and at Mears’ trackside trailer. Target, Action, CGRFS and Mears have all agreed to donate the profits from the sale of these items to the BCRF. Target will unveil, for the second consecutive year, an exclusive line of pink-themed products. The pink product collection will be available online at www.target.com/breastcancer with select items available in stores starting October 1 through October 31. For more information about BCRF visit www.bcrfcure.org.(Chip Ganassi Racing)(9-28-2005)
