Bobby Labonte, driver of the #43 Cheerios/Betty Crocker Dodge, has a reason to be excited heading into this weekend’s race in Kansas. His seventh place finish last weekend in Dover means he has already helped CheeriosR Spoonfuls of StoriesR donate more than 26,000 books to kids in need all across the country through nonprofit partner First BookR. The “Race for BOOKS!” kicked off two weeks ago in New Hampshire. Labonte was racing towards the top 10 when he was taken out of contention in a wreck. Labonte, however, rebounded for his fifth top-10 finish of the season last weekend and completed all 400 laps. For every lap Labonte completes the rest of the season, Cheerios Spoonfuls of Stories will donate 43 books in an effort to call attention to the importance of reading and getting books to children. Depending on how many laps Labonte completes, Cheerios Spoonfuls of Stories could distribute more than 135,000 books to kids as the result of his efforts As of this fall, Cheerios, through the Spoonfuls of Stories program, will have donated more than $2 million to First Book (www.firstbook.org), and given more than 25 million books to children free inside boxes of Cheerios cereal. For more information on the Race for Books and Cheerios Spoonfuls of Stories, see www.cheerios.com.(PR)(10-1-2006)
