Evernham Motorsports officials say Elliott Sadler, Scott Riggs and Kasey Kahne will share driver duties for the team’s #9 Busch Series Dodge, which will be sponsored by Unilever. Kahne will be the primary driver, and the three drivers will compete in 23 Busch Series races this season. The team will feature nine Unilever brands throughout the season: Klondike ice cream, Ragu pasta sauce, Hellmann’s mayonnaise, Shedd’s Spread Country Crock Spreads, Lawry’s seasoning blends and marinades, Lipton tea, Wisk laundry detergent, Wishbone salad dressing and Slim-Fast weight-control products. (Scene Daily)(1-31-2007)
UPDATE: Unilever, USA has officially announced the addition of Klondike to the company’s highly successful Ultimate Chargers multi-brand Busch Series sponsorship through Evernham Motorsports. Joining first year sponsor, Klondike ice-cream, are eight returning Unilever brands. The program has been a winner at retail for Unilever, and Klondike is quickly capitalizing on the program with a national sweepstakes and a national ad campaign featuring primary driver Kasey Kahne. (Evernham Motorsports PR)(2-2-2007)
