A new television campaign being launched by Crown Royal this week puts #26-Jamie McMurray behind the wheel of a taxicab. Inspired by Crown Royal’s “Safe Rides Home” designated driver program, the campaign humorously shows McMurray being mentored by a New York City cab driver who details the finer aspects of driving people home. Each of the five 15-second spots delivers serious messages reminding consumers to drink responsibly and to always arrange for a designated driver after a night out on the town. The “Safe Rides Home” program pairs McMurray with a team of drivers who provide safe rides home to adult consumers in various markets across the country, and will next appear on the streets of Indianapolis prior to the Allstate 400 at the Brickyard on July 29. The spots will air on national cable networks beginning in July.(PR)(7-5-2007)
