CJM Racing team owners, Tony and Bryan Mullet, announced that the team has secured primary sponsorship on a full-time basis, by signing on Americas Incredible Pizza Company as a sponsorship partner. Everyone has bought into this program and has worked very hard to make it a success. The guys have done an incredible job on the track, which allowed us to accomplish our goal of providing a long-term sponsor. I am excited about the partnership we are forming with the AIPC management team, explained Tony. Americas Incredible Pizza Company made their first appearance on the #11 CJM Racing entry at Las Vegas. Since the initial meeting, the two parties have had lengthy discussions on how to make a successful partnership and they have come to a mutual business-to-business agreement. The long-term goal with Americas Incredible Pizza Company is to build the program from a successful Nationwide Series team to a winner in the Sprint Cup Series over the next six years. Americas Incredible Pizza Company will serve as the primary sponsor of the #11 entry in 2008. CJM Racing will only be seeking sponsorship in 2008 that can help strengthen this program. The 2008 season will enable the new partnership to build on the already solid foundation.(CJM PR)(3-31-2008)
UPDATE: Incredible Pizza Co. is racing ahead with its latest multistore franchise deal and getting some invaluable brand exposure in the process. The Springfield-based pizza parlor and family entertainment company announced March 31 that it had signed a 20-franchise deal with North Carolina investors Tony and Bryan Mullet. The deal is not the largest the company has signed Houston-based French Investments Inc. plans to open 30 stores by 2018, while Mexican franchisee Gonzalo Barrutieta is opening 20 stores south of the border. But the deal with the Mullet brothers, who also own NASCAR racing team CJM Racing, may be Incredible Pizzas most complicated. Per the agreement, Incredible Pizza owner Rick Barsness and partners are investors in CJMs franchise locations, which carry an estimated total price tag of $100 million. The investors will take up to half of their profits from the stores and use the money to sponsor CJMs NASCAR Nationwide Series vehicle, driven by Jason Keller. Incredible Pizza Co. also has a management deal to run the stores and a construction management agreement to build them. CJM, in return, has agreed to take half of its profits and donate them to the Incredible Pizza Charitable Foundation, which funds Christian ministries around the world.(Springfield, MO Business Journal)(4-21-2008)
