The American Red Cross announced the launch of Red Cross Racing, a new national campaign to recruit NASCAR fans as blood donors and raise awareness of the need to give blood. Every two seconds, someone in America needs blood. Through the support of 3M and Roush Fenway Racing the #16 Ford will race this Sunday at the Aaron’s 499 in Talladega, Ala. in a full paint scheme featuring the Red Cross logo. The car will be driven by Red Cross Celebrity Cabinet member and blood donor Greg Biffle. Race fans will be able to join a Donor Rewards Program by visiting redcrossracing.com beginning on April 24. This new Web site makes it easy to schedule blood donation appointments online and offers frequent donors the chance to get points, which can be exchanged for Red Cross Racing gear, including caps, t-shirts, jackets and limited edition die-cast cars. Race fans can also join Red Cross Racing at one of the nine NASCAR races where a Red Cross trailer will be on the midway. All participants who sign up between April 24 and October 1 are automatically entered into a sweepstakes for an all-expense paid trip for two to the Checker Auto Parts 500 at Phoenix International Speedway on November 9, 2008. The Red Cross will be highly visible at NASCAR races, thanks to a nearly $2 million donation by 3M. The #16 Ford Fusion will also feature the full Red Cross paint scheme on November 9, 2008 during the Phoenix race. In both races Biffle will wear a Red Cross-branded fire suit. In addition, the Red Cross logo will be seen on the #16 Ford Fusion in eight other races this season: New Hampshire, Chicago, Michigan, Richmond (September), Kansas, Charlotte (October), Texas and Phoenix.(Red Cross PR), see image of the scheme on my #16 Team Schemes page.(4-22-2008)
