After months of preparation, perspiration and planning, the NASCAR Nationwide Series begins this Saturday at Daytona International Speedway. Robert Richardson, Jr. and the #23 Mahindra Tractors USA Chevy team are looking to capitalize on their hard work in the off-season with a good showing in the season opener. With no primary sponsorship in place after Daytona, they know a great result on the track could attract the needed marketing partners to make for a more successful season. But, that still didn’t stop them from donating some lower quarter panel space on the car to raise awareness for a good cause. The team will carry a logo of the Texas Scottish Rite Hospital for Children on car to raise awareness.(R3 Motorsports PR)(2-9-2010)
