Aspen Dental will make its entrance into NASCAR racing as an associate sponsor on both Rusty Wallace Racing (RWR) entries in Saturday’s NASCAR Nationwide Series race at Dover International Speedway. The sponsorship is intended to introduce Aspen Dental’s brand of high quality, affordable dental and denture care to NASCAR fans. RWR’s #66 Toyota Camry is piloted by Steve Wallace, while the team’s #62 Camry features Brendan Gaughan behind the wheel. Both cars will carry Aspen Dental branding in associate positions at Dover. Additionally, Aspen Dental will proudly feature racing legend, broadcaster, and team owner Rusty Wallace in upcoming television and print advertising.(FWC Sports PR)(9-25-2010)
