Shell Oil Company and Penske Corporation unveiled their 2011 NASCAR Sprint Cup Series and IZOD IndyCar Series car line-up along with important driver details for the 2011 season. Officials from both companies met with members of the media at the Penske-Wynn Ferrari dealership at the Wynn Las Vegas in Las Vegas, Nev., to unveil both the #22 Shell-Pennzoil Dodge that Kurt Busch will pilot throughout the 2011 season and the #3 Shell V-Power-Pennzoil Ultra Dallara/Honda that three-time Indianapolis 500 champion Helio Castroneves will pilot at the Indianapolis 500 in May 2011. As announced in April, Shell and Penske Corporation announced a multi-year cross-business alliance to begin with the 2011 racing season. As leaders in fuel and lubricant technology, the alliance allows Shell and Pennzoil to expand their motorsports presence to include primary sponsorship of 2004 NASCAR Sprint Cup Series champion, Kurt Busch and the #22 Dodge, as well as associate sponsorships promoting Shell V-Power and Pennzoil Ultra with IZOD IndyCar Series drivers Helio Castroneves, Will Power and Ryan Briscoe. “I am honored to represent the Shell and Pennzoil brands in the NASCAR Cup Series starting in 2011,” said Busch. “I look forward to building on the success of our storied past at Penske Racing with our new sponsors at Shell and Pennzoil.” While Shell and Pennzoil will be the “Official Fuel and Motor Oil Supplier” to the Penske organization in the U.S., the relationship goes far beyond a typical sponsorship. Beginning in 2011, Penske will work with Shell and Pennzoil to embark on a technical alliance that will offer insights into motor oil and fuel technology (Penske Racing PR), see an image of the scheme on my #22 Team Schemes page.(12-2-2010)
