Rheem and Richard Childress Racing (RCR) will mark National Breast Cancer Awareness Month with a pink and black paint scheme on the renamed #29 Rheem Chasing the Cure Chevy for the Oct. 2 AAA 400 NASCAR Sprint Cup Series Race at Dover International Speedway. The special paint scheme of the #29 Chevy, driven by Kevin Harvick, is part of a month-long program created by Rheem to help raise national awareness of the importance of regular check-ups and early diagnosis in the fight against breast cancer. Young Survival Coalition (âYSCâ), the premier global organization helping young women face the challenges of breast cancer, expects that another 10,000 women under the age of 40 in the U.S. will be added this year to the 250,000 who have already been diagnosed. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under. The Rheem Chasing the Cure program is a part of the companyâs âHeart of Comfortâ corporate responsibility initiative. DeLana Harvick, wife of Kevin Harvick, will wear a specially designed pink and black Rheem firesuit for the race. She will also present a duplicate version of her firesuit autographed by the entire #29 team to Young Survival Coalition during a media event at the Dover Monster Mile Speedway prior to the start of the race. âIâve had friends and family affected by breast cancer,â said DeLana Harvick. âWith groups like the Young Survival Coalition and programs like Chasing the Cure, itâs a great way to promote awareness and early detection.â Beginning in October, Rheem will launch a month-long contest on its Rheem Racing Facebook fan page to build awareness and garner support for breast cancer awareness. Rheem has pledged to donate one dollar for the first 10,000 Rheem Facebook fans who pledge one dollar or more to Young Survival Coalition. The #29 crew will wear special pink and black Rheem Chasing the Cure T-shirts and hats for the Dover race; these hats and shirts, as well as a special ladies T-shirt, will be on sale at the RCR merchandise hauler at Dover as well as online at the RCR team store. A portion of the proceeds will be donated to Young Survival Coalition.(RCR), see an image of the scheme on the #29 Team Scheme page.(9-27-2011)
