Clint Bowyer will drive a special USO paint scheme on the #33 Richard Childress Racing Chevy at the Charlotte Motor Speedway. Cheerios will be announcing a campaign with the USO to honor military families.(10-11-2011)
UPDATE: Cheerios and the USO unveiled a special paint scheme that will adorn the #33 Chevy driven by Clint Bowyer at the Phoenix International Raceway during the Sprint Cup Series event the weekend of November 11-13. The design features the message “send Cheer” to encourage fans to send thanks and spread cheer to military families whose loved ones are serving our country. The car, unveiled at Charlotte Motor Speedway, is part of a partnership between Cheerios and the USO to help support military families by sending “Cheer” postcards from the front of specially marked packages of Cheerios cereal found in stores October through November, 2011. People can simply cut out the postcard from the box, write a message of thanks on the back, add a stamp, and mail the pre-addressed postcard to the USO. The USO will deliver the postcards to military families. In addition, Cheerios will send extra “Cheer” to military families by donating $1 to the USO for each postcard received from specially marked packages through November 30, 2012. To kick off the campaign, Cheerios has already donated $150,000 to the USO, and will donate up to an additional $100,000 based upon the number of postcards received. The donation will go towards USO programs that help connect families with their loved ones while deployed.(Breaking Limits)(10-13-2011)
