The #33 Richard Childress Racing Chevy driven by Clint Bowyer at the Phoenix International Raceway will carry a special message during the NASCAR Sprint Cup Series event this Veterans Day weekend. The design, unveiled at Charlotte Motor Speedway in October, features the message “send Cheer” to encourage fans to send thanks and spread cheer to military families whose loved ones are serving our country. The paint scheme is part of a partnership between Cheerios and the USO to help support military families by sending “Cheer” postcards from the front of specially marked packages of Cheerios cereal found in stores through November, 2011. People can simply cut out the postcard from the box, write a message of thanks on the back, add a stamp, and mail the pre-addressed postcard to the USO. The USO will deliver the postcards to military families at events at USO centers across the nation. In addition, Cheerios and the USO will host nearly 100 military family members at the Phoenix International Raceway this Sunday for the Kobalt Tools 500. Guests will be from nearby Luke Air Force Base, Army National Guard’s Papago Military Reservation and wounded warriors. They will have the opportunity to meet Bowyer prior to the event. Cheerios will also send extra “Cheer” to all military families by donating $1 to the USO for each postcard received from specially marked packages. To kick off the campaign, Cheerios has already donated $150,000 to the USO, and will donate up to an additional $100,000 based upon the number of postcards received through November 30, 2012. The donation will go towards USO programs that help connect families with their loved ones while deployed. Race fans will also be able to send thanks and encouragement at Phoenix International Raceway by visiting the “Cheer” display located outside the track throughout the entire race weekend. You can fill out a postcard and have it sent to military families by the USO.(Cheerios/RCR), see imagew of the car on the #33 Team Schemes page.(11-8-2011)
