For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sundays race. Began recording the times at the Invocation of the race at 1:31 PM, and stopped at the waving of the checkered flag at 5:32 PM (all times are EST). ESPN was the broadcast team for this event. Total number of commercials: 125 Total number of companies or entities advertised: 50 Number of traditional commercials (not split-screen): 72 Total number of companies or entities advertised: 39 Number of ‘Side-by-Side commercials during race broadcast (split-screen): 53 Total number of companies or entities advertised: 28 Number of times ESPN utilized ‘Side-by-Side commercials during this broadcast: 10 Total number of brief promos of products/services during the race broadcast: 30 Total number of companies or entities advertised in brief promos or crawlers: 14 Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec Start time to record race/commercial periods: 1:32 PM End time to record race/commercial periods: 5:32 PM Total minutes of complete race broadcast: 241 Minutes of race broadcast: 209 Minutes of traditional commercials (not split-screen): 32 Minutes of ‘Side-by-Side commercials (split-screen): 22 Number of missed restarts: 1 This occurred just as a side-by-side ad was ending Number of ‘mystery cautions (debris not shown): 0 Total race brdcst time 209 Total comm. brdcst time 32 See past races, links, more info on the 2013 TV Commercials page .
