International Speedway Corporation unveiled its plan to provide race fans with the sports first fully-integrated multi-media race-day experience across all its motorsports facilities over the next few years. In addition to the thrilling live on-track racing action, fans will be able to enjoy rich multi-media content directly on their Sprint smartphones and other handheld devices, and on new high-definition video screens located throughout the racetrack. They will also enjoy enhanced connectivity to instantly share their raceday experience with friends inside and outside the track via Twitter, Facebook, and other social media platforms. These enhancements, which began in 2013 and will continue in 2014 and 2015, focus on several key areas: “ Digital High-Definition Video Screens: Beginning with Talladega Superspeedway in 2014, new large high-definition video boards will be installed across all ISC tracks. These video boards will be located throughout each facility to ensure all fans in attendance have a clear view of the screens to enjoy all the great content that it will deliver. “ Unique At-Track Content: ISC has deployed a fully-integrated multi-media content strategy to deliver up-to-the-second live in-race and in-car cameras views, instant race data and other interactive race-day content to enhance the live on-track action and provide fans with a raceday experience unlike any other in the industry. “ Enhanced Connectivity: Wi-Fi service will be provided in premium camping and fan areas, as well as in high-traffic areas. These services were already installed at Michigan International Speedway and Auto Club Speedway of Southern California in 2013, and will be rolled out to other venues in the ISC family in 2014 and 2015. In addition, ISC is working with American Tower Corporation to provide improved cellular coverage to include 4G connectivity for fans during race weekends.(ISC)(10-30-2013) AND have heard that Talladega is moving any fans who had renewals in the Allison Grandstand on the backstretch in 2014 and move them to the front stretch grandstands. The Allison Grandstand will be torn down. No word if other grandstands will be renamed.
