NASCAR announced today that Kenny Mitchell has been named Managing Director of Brand and Consumer Marketing, responsible for leading and implementing the company s overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell will start on Monday, Dec. 2, and be based out of NASCAR s headquarters in Daytona Beach. Mitchell is the next step in the evolution of NASCAR s marketing function reporting to Vice President of Marketing Kim Brink. He will be responsible for developing and executing the annual NASCAR marketing plan and overseeing the company s media strategies and planning in close collaboration with other NASCAR departments. Additionally, he will work on advancing the Industry Action Plan strategies aimed at growing and diversifying the sport s fan base. Mitchell joins NASCAR from Dew Tour, a Division of Alli and The NBC Sports Group.(NASCAR)
