It’s a bittersweet thing, welcoming Jeff Gordon to his final battle in the Last Great Colosseum. At the August 22 IRWIN Tools Night Race, for the first time in years, guests will get to see Gordon run in his iconic Rainbow Warrior paint scheme. But it’ll be his last appearance at Bristol Motor Speedway as a full-time Sprint Cup driver, and emotions will be high. Several honors for Gordon are in the works for the IRWIN Tools Night Race, including:
A tribute video during opening ceremonies.
A fan salute on lap 24 of the race, when fans will cheer on the #24 car with branded rally towels. More than 100,000 towels will be distributed at the gates, courtesy of Bristol Motor Speedway.
Branding of the outside track wall with #24.
A custom-designed cover for the souvenir programs, created by motorsports artist Sam Bass. Featuring Gordon’s #24 Axalta Chevrolet, the programs are limited edition and available for $10, tax included. In addition, collectors’ t-shirts are available in Speedway World, located in the Bruton Smith Building, and in select souvenir stands on grounds.
A tribute wall, located in the fan zone, where guests can leave personalized notes. Signage throughout the facility will also honor the champion.(BMS)(8-14-2015)
