BodyArmor, a new premium sports drink, announced a partnership with rising star NASCAR driver, #21-Ryan Blaney. This partnership marks BodyArmor’s first foray into the world of motorsports, where proper hydration plays a crucial role in driver performance. Blaney will be instrumental in helping to raise awareness for the fast-growing sports drink nationwide. As part of the partnership, Blaney will appear in in-store and external advertising campaigns, be featured in digital and social media activations, appear at local events and help to generate awareness for the brand throughout the country. Through an alliance between the Wood Brothers [#21 Motorcraft Ford] – NASCAR’s longest tenured team – and Team Penske – one of the most successful teams in the history of professional sports – Blaney competes full-time in the NASCAR Cup Series and in select NASCAR Xfinity Series events.(RyanBlaney.com)[More]
