Maxwell House, in partnership with the USO and NASCAR driver Chris Buescher, will recognize one special service member at the Camping World 400 on June 30 at the Chicagoland Speedway.
Buescher’s No. 37 Maxwell House Camaro ZL1 fielded by JTG Daugherty Racing will sport a new paint scheme that pays tribute to the hard work of service members around the world and is part of the Maxwell House brand’s commitment to honoring the hard-working men and women in uniform throughout the year.
At the race, MSgt. Thurman of the 182 Airlift Wing, Illinois Air National Guard will take a race track ride and receive VIP access to the track on race day. He’ll also be celebrated during a Coffee Sit and Sip, where he will meet NASCAR drivers and share his inspirational story of service and dedication. Fans can see photos and video clips of the conversations on Twitter @JTGRacing.
“We’re honored to have MSgt. Thurman as a part of our team at Chicagoland Speedway thanks to the USO and Maxwell House,” Buescher said. “We’re grateful for his service and all the hard work he has done for our country to keep us safe. We wanted to do something special for him and we’ve got a little surprise in store that he’ll get to see when he checks out the Maxwell House USO Camaro ZL1 for the first time in person. We can’t wait to have some Maxwell House coffee with him and members of the media before the grind on Sunday.”
MSgt. Craig Thurman is the son of a military retiree and has served for more than 20 years, including 10 deployments to Afghanistan and Iraq and more than 4,500 hours of flight time. Since 2015, MSgt. Thurman has supported missions stateside and overseas by helping fly troops and cargo to their destination.
In May, Maxwell House announced its partnership with the USO as its Official Coffee Partner with a $650,000 donation in honor of Military Appreciation Month. Throughout the year, the coffee brand will support USO programs designed to strengthen military members and their families, including in-store promotions and coffee donations.
“We are proud to work with Maxwell House and JTG Daugherty Racing teams to create such a memorable experience for MSgt. Thurman, and to honor all of the men and women in uniform who protect our freedom,” said Chad Hartman, USO Vice President of Development and Corporate Alliances. “With the help of our partners and fellow military supporters we are able to rally America to show their appreciation for the hard work of our armed forces and help strengthen the military community.”
“Maxwell House is proud to team up with the USO and JTG Daugherty Racing to honor U.S. military members and in particular, MSgt. Craig Thurman at this weekend’s race,” said Ashley Tople, Director of Marketing, Coffee at Kraft Heinz. “For over 125 years Maxwell House has worked hard to deliver coffee that has fueled millions of Americans’ hard work, we are delighted to do our part to support and recognize our troops.”
The Maxwell House paint scheme was made possible through the brand’s partnership with the USO and Kroger’s JTG Daugherty Racing team, a NASCAR sponsor. See the car by tuning into the race Sunday, June 30th at 3 PM ET live on NBCSN or listen via MRN Radio or SiriusXM NASCAR Radio Channel 90.
For more information about Maxwell House, visit MaxwellHouseCoffee.com or on Twitter @Maxwell_House, Instagram @OfficialMaxwellHouse, Facebook @MaxwellHouse.
— JTG Daugherty Racing —