Friday, International Speedway Corporation filed paperwork with the Securities and Exchange Commission seeking government approval to be bought by NASCAR.
The Sports Business Journal’s Adam Stern and Fox Sports’ Bob Pockrass have been going through the documents.
Some nuggets: Total seating at ISC tracks, an expected decrease in TV revenue, the deal almost fell apart due to stock price, some Daytona attendance and ticket sales figures, and the expectation that Brian France will sell his stock.
ISC projects that its annual revenue will drop by 16% in the first year after @NASCAR's TV deals expire, from $797.9M in '24 to $668.3M in '25:
➖ NASCAR's current TV deals are worth a combined $820M annually. pic.twitter.com/WUcpP0NSCJ
— Adam Stern (@A_S12) July 5, 2019
ISC is projecting that @NASCAR's new TV deal in 2025 will range anywhere from 25% less to 40% more in value than the current deal: pic.twitter.com/10kAohSjTQ
— Adam Stern (@A_S12) July 5, 2019
Clause in ISC filing today appears to describe how Brian France will sell his stock in the company as part of the merger agreement: pic.twitter.com/suwzSGtnRS
— Bob Pockrass (@bobpockrass) July 5, 2019
This shows some ISC ticket sales in a report dated March 10 … pic.twitter.com/21gaL6iL8X
— Bob Pockrass (@bobpockrass) July 5, 2019