NASCAR returns to Richmond this weekend, and this year the University of Richmond will be chasing the checkered flag. UR is the primary sponsor of StarCom Racing’s 00 Chevy, Sept. 21, 7:30 p.m. ET. Fans can watch the race live on NBCS.
Landon Cassill, number 00, will race a University of Richmond-branded Chevrolet Camaro VL1 during the Monster Energy NASCAR Cup Series. Cassill is in his second season with StarCom Racing and 10th overall in the Monster Energy NASCAR Cup Series.
A replica car and Cassill will make a pit stop on campus Sept. 19. The car will be on display from 9 a.m. to 6 p.m. on The Forum, a central hub for the University of Richmond campus. Cassill will be onsite from 3-5 p.m. to meet the campus community.
“I am looking forward to partnering with the University of Richmond this weekend and am excited to be able to represent the Spiders on the track,” said Cassill. “Spiders are driven creatures, so I’m hoping that will give me an extra edge.”
The opportunity to include University of Richmond branding on this car was made possible courtesy of Superior Essex, a long-time business partner and provider of telecommunications and datacom infrastructure products to the university. The car wrap was designed by Chad Devers, University Communications senior web designer and front end developer.
“This project was outside of my usual design opportunities and was really fun to work on,” said Devers. “I did a lot of research on how best to showcase the UR brand on a national stage like Richmond Raceway, and it will be fun to watch our car compete for the checkered flag.”
The race will be broadcast on the NBC Sports Network and the NBC Sports App.