Geico is said to be closing in as the first “premier partner” for the new sponsorship model for the NASCAR Cup Series, per Adam Stern. Beginning with the 2020 season, NASCAR will take on multiple partners, rather than naming a lone title sponsor.
'@NASCAR will break down the season into different segments, like the already established 'NASCAR Goes West,' and premier partners will get presenting rights to them.
? No brand will be attached to NASCAR Cup Series name.
? Teams will be able to land competitors as sponsors. pic.twitter.com/GeIN2QQRLK
— Adam Stern (@A_S12) October 16, 2019