Since 2012, Blue Bunny has partnered with Jimmie Johnson and the Jimmie Johnson Foundation on the Helmet of Hope program, providing financial grants to non-profit organizations that directly support K-12 public education. Through the partnership, Blue Bunny has donated over $1.1 million to non-profits across the U.S. To commemorate this work as the racing legend’s NASCAR career approaches its final checkered flag this weekend in Phoenix, Blue Bunny has created “The Ultimate Helmet of Hope” for Johnson.
Each year, select organizations receive a grant for their non-profit, and their logos are featured on a special helmet that Johnson wears during a race that follows. To top it all off, they celebrate with a Blue Bunny ice cream party. For “The Ultimate Helmet of Hope” Blue Bunny has highlighted all 61 recipients of the grants in a custom-designed racing helmet.
“It has been such an incredible honor working with one of NASCAR’s greatest drivers for the past nine years,” said Mike Wells, President and CEO of Wells Enterprises. “Through our work with the Jimmie Johnson Foundation, Blue Bunny has made an impact on communities across the U.S. We wanted to gift Jimmie with a commemorative helmet that highlights all the amazing work we’ve done together as he wraps up his historic racing career with NASCAR.”
Since 2012, the brand has donated $1,160,000 through the Blue Bunny Helmet of Hope program to support the grant recipients and select runners up.
“Through my partnership with Blue Bunny, the Helmet of Hope has made a tremendous impact on K-12 public education in the U.S., a cause I’m passionate about,” said Jimmie Johnson. “I’m proud of the work we’ve done together over the years, and this helmet will be a constant reminder of all those that have benefitted through this program.”
As a company, Blue Bunny knows the importance of giving back and helping young people grow and reach their fullest potential. The Helmet of Hope partnership has allowed Blue Bunny to directly help non-profits in the education sector while also bringing a little fun to various communities with its frozen treats.
— Blue Bunny —