Busch Light is launching a new program aimed at creating more gender equality in NASCAR, particularly on the racetrack.
The Anheuser-Busch brand has committed to spending $10 million over the next three years to elevate women in NASCAR with the Busch Light Accelerate Her program. The objective is provide more funding, track time, media exposure and training to prospective female NASCAR racers aged 21 or older.
Seven female drivers will receive the inaugural sponsorship through the Busch Light Accelerate Her Program: Cobb, Toni Breidinger, Natalie Decker, Amber Balcaen, Brittney Zamora, Stephanie Moyer and Melissa Fifield.
Busch Light will invest directly “in every” female driver 21 or older and put in place a program to track their development, improve their access to the sport and celebrate their success. A portion of the $10 million commitment will be reserved as a standing sponsorship fund for up-and-coming drivers.
The official launch of the program will occur through an advertisement during the Daytona 500 on Sunday, Feb. 20.
— Racer —