JR Motorsports is spending a considerable amount of time exploring whether to start a NASCAR Cup Series team, but the ultimate move from Dale Earnhardt Jr.’s team appears far from being decided. Earnhardt Jr. made a series of exec changes on Thursday to his various companies that in part helps set JRM up for a future Cup Series program, should it decide to expand. But despite holding talks with charter-holding teams this year, JRM hasn’t been able to find a deal to its liking yet and charter asking prices have recently spiked well above $20M – basically double their price from a year ago.
JRM, which competes in NASCAR’s secondary Xfinity Series, is unlikely to enter the premier Cup Series until at least ’24, and Earnhardt Jr. is among those interested in buying a charter but unsure if the economics pencil out. Kelley Earnhardt Miller, who is now CEO of all her brother’s companies, told SBJ that there’s no specific charter price point at which point JRM would stop considering an entry but did concede that the decision is about whether it’d make financial sense.