Longtime senior NASCAR exec Daryl Wolfe will retire from the company at the end of this season, in a move that could herald broader changes coming to the racing property’s marketing and sponsorship operations. This year, Wolfe reached 30 years of service to the France family companies after he first joined International Speedway Corp. in 1995. He currently serves as EVP & Chief Revenue Officer, but SBJ has learned that Wolfe sent a memo to colleagues this week alerting that he will step down after 2024 before moving into a consulting role for NASCAR. It was unclear whether Wolfe’s role will be directly replaced, but NASCAR could take the opportunity to reshuffle roles in the revenue department as part of his retirement. His position entails overseeing revenue generation across sponsorship, licensing and ticket sales plus partnership marketing and fan experience.
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