Last weekend’s NASCAR Cup Series race from Atlanta averaged 2.02 million viewers on USA Network, down 21% from last year (2.56M) and the least-watched edition of the race since it returned to the schedule three years ago, with the caveat that the race had not previously coincided with the NFL season.
Compared to the race on the same NFL weekend last year — Kansas — viewership increased 15% from 1.76 million.