Nexstar Media Group’s The CW is considering having its NASCAR booth call some of its races next year remotely from NASCAR Studios in North Carolina, according to sources, amid a broader shift to the practice in the sports media industry. NASCAR’s second-tier series, the Xfinity Series, was aired by both Fox and NBC from 2015 through this year before The CW took over in the playoffs. The CW signed a seven-year deal from 2025-31 to air the full season for $115M annually, but it’s getting a head start because NBC Sports agreed to let it air the final eight races of the season, while using NBC talent and production, to help fans get used to the series’ new home.
KANSAS CITY, KANSAS - SEPTEMBER 28: Austin Hill, driver of the #21 Bennett Transportation Chevrolet, Connor Zilisch, driver of the #88 KOA/RTIC Chevrolet, and Sheldon Creed, driver of the #18 Friends of Jaclyn Foundation Toyota, race during the NASCAR Xfinity Series Kansas Lottery 300 at Kansas Speedway on September 28, 2024 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images) | Getty Images