AVONDALE, ARIZONA - NOVEMBER 10: Joey Logano, driver of the #22 Shell Pennzoil Ford, and Martin Truex Jr., driver of the #19 Bass Pro Shops Toyota, lead the field on a pace lap prior to the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images
AVONDALE, ARIZONA - NOVEMBER 10: Joey Logano, driver of the #22 Shell Pennzoil Ford, and Martin Truex Jr., driver of the #19 Bass Pro Shops Toyota, lead the field on a pace lap prior to the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images

NASCAR intends on ramping up live streaming content in 2025

NASCAR’s year-old $53 million production facility in Concord, N.C., will be responsible for 50% of the content seen under the sanctioning body’s new TV agreement that begins in 2025, says NASCAR President Steve Phelps.

Phelps said only about 14% of the content seen in 2024 originated in the facility. However, in 2025 in addition to the networks covering NASCAR’s races, there would be “robust content” through NASCAR.com, NASCAR’s social channels, YouTube and Netflix. He described it as a “massive ramp up” with the facility devoted to live-event production on the weekends and feature content during the week and in the off-season.

“I think that we need to do a better job keeping our fans engaged in the off-season just to keep them thirsty so when you get to the Clash, they’re ready,” Phelps said during Epartrade’s Racing Industry Week.

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