The penultimate race of Prime Video’s 2026 NASCAR schedule got underway two hours ahead of schedule on Sunday to avoid the threat of thunderstorms heading toward Pocono Raceway’s Tricky Triangle as Denny Hamlin cruised to his third-straight Cup Series victory. Despite direct competition from FIFA World Cup matches, NASCAR on Prime from Pocono earned 1.66 million viewers according to Nielsen’s Big Data + Panel (BD+P) measurement.
Heading into Sunday’s season finale at San Diego’s Naval Base Coronado, the 2026 NASCAR on Prime season is averaging 2.29 million viewers through four races. Even though three of those broadcasts were impacted by weather, the apples-to-apples comparison (BD+P vs. BD+P) is posting a +5% increase over the comparable four-race average on Prime Video.
NASCAR on Prime’s pre and post-race shows continue to deliver impressive audience figures through four races, with NASCAR Live From and NASCAR Live From Victory Lane averaging 827K and 1.01M viewers respectively, up +2% and +13% vs. last season’s comparable averages.
Below, find additional viewership highlights from Sunday’s race at Pocono, as well as NASCAR on Prime’s 2026 season. Please note that all figures are from Nielsen’s Big Data + Panel measurement.
- NASCAR on Prime’s Cup Series Racing from Pocono averaged 1.66 million viewers, down 11% vs. last year’s comparable race from Pocono when the green flag was pushed back by more than two hours.
- Race coverage peaked from 4:00-4:14 PM ET with 2.30M viewers, up +6% vs. last year’s peak.
- Through four races, NASCAR on Prime is averaging 2.29M viewers, up +5% vs. the comparable four-race average on Prime Video (2.18M).
- NASCAR on Prime is attracting an increase of +11% among viewers 55+ vs. last year’s comparable four-race average on Prime (1.29M vs. 1.16M).
- NASCAR on Prime is averaging a median age of 57.9, more than five years younger than audiences watching NASCAR Cup Series races on linear channels this season (63.1).
- NASCAR Live from Pocono, NASCAR on Prime’s pre-race show, attracted an average audience of 389K viewers on Sunday after moving up two hours ahead of schedule due to weather.
- Through four broadcasts, pre-race coverage is averaging 827K viewers, up +2% vs. last year’s comparable average.
- NASCAR Live from Victory Lane, NASCAR on Prime’s 67-minute post-race show from Pocono, averaged 1.03M viewers, up +29% vs. last year.
- Through four broadcasts, post-race coverage is averaging 1.01M viewers, up +13% vs. last year’s comparable average.
— Prime Video —
.@PrimeVideo got 1.66 million viewers for Sunday's NASCAR Cup race at Pocono that was moved up two hours due to weather, down 11% from last year when it ran later in the afternoon and wasn't competing against the @FIFAWorldCup.
➡️ The post-race show got 1.03 million, up 29% YOY. pic.twitter.com/gnOw8EOLYB
— Adam Stern (@A_S12) June 18, 2026