2025 Cup Team 35

Team Info

CHARLOTTE, NORTH CAROLINA - JANUARY 20: Riley Herbst poses for a photo during NASCAR Production days at Charlotte Convention Center on January 20, 2026 in Charlotte, North Carolina. (Photo by Jonathan Bachman/Getty Images) | Getty Images

DRIVER NEWS ON JAYSKI
Riley Herbst

OFFICIAL TEAM/DRIVER LINKS
23XI Racing
Riley Herbst

PRIMARY SPONSORS
Monster Energy
Chumba Casino
Blind Lemon
FRE Nicotine Pouches
Treetop
BEATBOX
GoGo Squeeze
ALP Nicotine Pouches
Laughing Cow

SOCIAL MEDIA LINKS
23XI Racing – Facebook
23XI Racing – Twitter
Riley Herbst – Twitter

STATISTICS
Riley Herbst – Racing Reference

MORE INFO
2026 #35 Paint Schemes
2025 #35 Paint Schemes
2024 #50 Paint Schemes
2023 #67 Paint Schemes
Paint Scheme Gallery

 

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2026 sponsor schedule

Clash: Monster Energy Zero Sugar
1) Daytona: Monster Energy Zero Sugar
2) EchoPark (Atlanta): Monster Energy
3) COTA: Monster Energy
4) Phoenix: Monster Energy
5) Las Vegas: FRE Nicotine Pouches
6) Darlington: Monster Energy
7) Martinsville: Monster Energy Zero Sugar
8) Bristol: Monster Energy Zero Sugar
9) Kansas: Treetop
10) Talladega: BEATBOX
11) Texas: FRE Nicotine Pouches
12) Watkins Glen: Monster Energy Zero Sugar
All-Star: Treetop
13) Charlotte: FRE Nicotine Pouches
14) Nashville: Monster Energy
15) Michigan: Monster Energy Zero Sugar
16) Pocono: Monster Energy Zero Sugar
17) Naval Base Coronado: Monster Energy
18) Sonoma: Monster Energy
19) Chicagoland: Monster Energy Zero Sugar
20) EchoPark (Atlanta): Monster Energy
21) North Wilkesboro: FRE Nicotine Pouches
22) Indianapolis: Monster Energy
23) Iowa: Monster Energy
24) Richmond: Monster Energy
25) New Hampshire: Monster Energy
26) Daytona: Treetop
27) Darlington: GoGo Squeeze
28) WWTR: FRE Nicotine Pouches
29) Bristol: Monster Energy
30) Kansas: Monster Energy
31) Las Vegas: ALP Nicotine Pouches
32) Charlotte: Laughing Cow
33) Phoenix: FRE Nicotine Pouches
34) Talladega:
35) Martinsville:
36) Homestead:

#35 Team News

Riley Herbst confirms concussion led to withdrawal at Daytona

Riley Herbst confirms concussion led to withdrawal at Daytona

September 5, 2026
Riley Herbst confirmed Saturday at Darlington Raceway that he was diagnosed with a concussion following his crash at New Hampshire Motor Speedway. Herbst passed his tests leading into last weekend's race at Daytona and participated in qualifying, but said his symptoms

Riley Herbst to miss Daytona race, Harrison Burton to sub

Riley Herbst to miss Daytona race, Harrison Burton to sub

August 29, 2026
Riley Herbst will not compete in Saturday night’s NASCAR Cup Series race at Daytona International Speedway after experiencing lingering effects from last weekend’s incident at New Hampshire

Riley Herbst expects decision on future plans within a month

Riley Herbst expects decision on future plans within a month

June 6, 2026
While Riley Herbst is looking ahead to this Sunday’s NASCAR Cup Series race at Michigan, the 23XI Racing driver will enter the event with the knowledge that he will not be returning to the No. 35 Mobster Energy Toyota in 2027. Set to be replaced by Corey Heim in 2027

Corey Heim to compete full time for 23XI Racing in 2027

Corey Heim to compete full time for 23XI Racing in 2027

May 30, 2026
23XI Racing announced today that Corey Heim, the team’s current development driver and the reigning NASCAR CRAFTSMAN Truck Series champion, will compete full-time in the NASCAR Cup Series with 23XI starting in 2027. To date, Heim has raced in nine Cup Series events

23XI Racing employee suspended after arrest at Charlotte

23XI Racing employee suspended after arrest at Charlotte

May 28, 2026
NASCAR has indefinitely suspended a 23XI Racing employee who allegedly assaulted a man with a golf cart at Charlotte Motor Speedway

2027 Silly Season updates

2027 Silly Season updates

May 14, 2026
Even before the season, a frequent question was whether Kyle Busch, on an expiring contract, would re-sign with Richard Childress Racing or the parties would go their separate ways at the end of the year. Busch said he wanted to get through the opening stretch of the

FRE Nicotine Pouches sponsoring Riley Herbst at Las Vegas

FRE Nicotine Pouches sponsoring Riley Herbst at Las Vegas

March 12, 2026
FRE® Nicotine Pouches today announced a partnership with 23XI Racing driver Riley Herbst and the No. 35 team, bringing the brand to the NASCAR Cup Series. The partnership pairs FRE with one of the sport's most dynamic young drivers ahead of his hometown race at Las

NASCAR Antitrust lawsuit dismissed after agreement finalized

NASCAR Antitrust lawsuit dismissed after agreement finalized

February 4, 2026
The long-running antitrust lawsuit involving NASCAR, 23XI Racing and Front Row Motorsports is officially over

Experts say NASCAR likely settled lawsuit for millions

Experts say NASCAR likely settled lawsuit for millions

December 31, 2025
NASCAR likely paid out millions of dollars in damages to get 23XI Racing and Front Row Motorsports to end their antitrust trial, according to two experts in the space, but the move gave the sanctioning body certainty instead of leaving its future up to a judge and

What’s in the lawsuit settlement?

What’s in the lawsuit settlement?

December 12, 2025
Information is slowly coming out as to what was included in Thursday's settlement between NASCAR and 23XIRacing and Front Row Motorsports

NASCAR reaches settlement with 23XI Racing, Front Row Motorsports

NASCAR reaches settlement with 23XI Racing, Front Row Motorsports

December 11, 2025
Moments after Judge Kenneth D. Bell announced a settlement agreement and dismissed the jury Thursday in the case of “23XI Racing and Front Row Motorsports v. NASCAR,” the healing already had begun

Day eight of the NASCAR antitrust lawsuit

Day eight of the NASCAR antitrust lawsuit

December 10, 2025
The eighth day of the NASCAR antitrust lawsuit saw NASCAR Chairman Jim France conclude his cross-examination before the defense (NASCAR) called its first witness. NASCAR's attorneys have stated that they hope to wrap up their arguments by end of day Friday. Witnesses

Day seven of the NASCAR antitrust lawsuit sees testimony from Richard Childress, NASCAR Chairman

Day seven of the NASCAR antitrust lawsuit sees testimony from Richard Childress, NASCAR Chairman

December 9, 2025
The seventh day of the NASCAR antitrust lawsuit saw contentious testimony on Tuesday. Witnesses called to the stand during the day were storied team owner Richard Childress, NASCAR Commissioner Steve Phelps, and NASCAR Chairman Jim France

NASCAR antitrust lawsuit begins second week

NASCAR antitrust lawsuit begins second week

December 8, 2025
The sixth day, the start of the second week, of the NASCAR antitrust lawsuit kicked off on Monday. Witnesses called to the stand during the day were Jonathan Marshall of the Race Team Alliance, wrapping up his testimony from Friday, and Edward Snyder, a professor of

First week of NASCAR antitrust lawsuit is complete

First week of NASCAR antitrust lawsuit is complete

December 5, 2025
The fifth day of the NASCAR antitrust lawsuit wrapped up on Friday. Witnesses called to the stand during the day were NASCAR President Steve O'Donnell, Heather Gibbs, Michael Jordan, Jonathan Marshall of the Race Team Alliance

Antitrust lawsuit trial completes Thursday session

Antitrust lawsuit trial completes Thursday session

December 4, 2025
The fourth day of the NASCAR antitrust lawsuit wrapped up Thursday. Witnesses called to the stand during the day were Front Row Motorsports owner Bob Jenkins and NASCAR President Steve O'Donnell. Jenkins completed testimony that began Wednesday

Third day of lawsuit trial concludes

Third day of lawsuit trial concludes

December 3, 2025
The third day of the NASCAR antitrust lawsuit wrapped up Wednesday. Witnesses called to the stand during the day were Scott Prime, NASCAR’s EVP & Chief Strategy Officer, and Front Row Motorsports owner Bob Jenkins. Prime completed testimony that began Tuesday

Second day of NASCAR antitrust lawsuit is complete

Second day of NASCAR antitrust lawsuit is complete

December 2, 2025
Sparks flew in Judge Kenneth D. Bell’s courtroom on Monday after Denny Hamlin took the stand for his second day of testimony in the 23XI Racing and Front Row Motorsports v. NASCAR trial in the Western District of North Carolina courthouse

First day of NASCAR antitrust lawsuit wraps up

First day of NASCAR antitrust lawsuit wraps up

December 1, 2025
After strong opening arguments by attorneys for both sides in the 23XI Racing and Front Row Motorsports v. NASCAR antitrust case, the first day of trial ended with 23XI co-owner Denny Hamlin on the stand

NASCAR antitrust lawsuit gets underway today

NASCAR antitrust lawsuit gets underway today

December 1, 2025
2311 Racing LLC et al v. National Association for Stock Car Auto Racing, LLC et al, Case Number 3:2024cv00886 gets underway in the United States Western District of North Carolina courthouse today with Judge Kenneth Bell presiding

2025 sponsor schedule

(Riley Herbst)
NASCAR Clash: Monster Energy Zero Sugar
1) Daytona: Monster Energy Zero Sugar
2) Atlanta: Monster Energy
3) COTA:  Chumba Casino
4) Phoenix: Monster Energy
5) Las Vegas: SUNNYD
6) Homestead-Miami: Chumba Casino
7) Martinsville: Lucy Breakers
8) Darlington: Monster Energy
9) Bristol: Lucy Breakers
10) Talladega: Monster Energy
11) Texas: BeatBox
12) Kansas: TreeTop
All-Star: Monster Energy
13) Charlotte: Monster Energy Zero Sugar
14) Nashville: Monster Energy
15) Michigan: Monster Energy Zero Sugar
16) Mexico City: Monster Energy Zero Sugar
17) Pocono: Monster Energy Zero Sugar
18) Atlanta: TreeTop
19) Chicago: Lucy Breakers
20) Sonoma: Monster Energy
21) Dover: TreeTop
22) Indianapolis: Monster Energy
23) Iowa: Monster Energy Zero Sugar
24) Watkins Glen: Monster Energy Zero Sugar
25) Richmond: Monster Energy
26) Daytona: Chumba Casino
27) Darlington: Chumba Casino
28) WWTR: Monster Energy
29) Bristol: Monster Energy Zero Sugar
30) New Hampshire: BeatBox
31) Kansas: Monster Energy
32) Charlotte ROVAL: Monster Energy Zero Sugar
33) Las Vegas: Hungry Jack
34) Talladega: Monster Energy Zero Sugar
35) Martinsville: Monster Energy Zero Sugar
36) Phoenix: Monster Energy Zero Sugar

2024 sponsor schedule (#50 team)

6) COTA: Mobil 1 – Kamui Kobayashi
19) Nashville: Mobile 1 50th Anniversary – Corey Heim
28) Watkins Glen: Mobile 1 50th Anniversary – Juan Pablo Montoya

2023 sponsor schedule (#67 team)

Daytona: Black Rifle Coffee Company – Travis Pastrana
Indianapolis: Toyota Genuine Parts – Kamui Kobayashi