The Hendrick teams all have Kelloggs either as a primary or associate sponsor. Viewers might have noticed the ‘K-SENTIALS’ logo on Jeff Gordon’s car and driving uniform yesterday. Starting in March, Kelloggs will use the ‘K-SENTIALS’ logo to identify cereals that contain nutrients it believes are essential for growth and development. Also, on Dallenbach and Labonte’s cars, the Advance Auto Parts logo is on the rear decklid. However, on Gordon’s car the AAP logo is on the B pillar just behind the side window. In the Daytona 500 event, DuPont Dow Elastomers will be on the rear decklid of the #24.( Jeff Gordon Online )
