Dale Earnhardt Inc. announced the opening of its spacious 8,700 square foot Showroom and Retail Store to the public today. Exhibits in the Showroom include trophies from Dale Jr.’s, Steve Park and Ron Hornaday’s career wins and an impressive exhibit of Dale Earnhardt’s 7 Winston Cup Championship Trophies. This marks the first time any of Dale’s trophies or memorabilia from his amazing racing career have been on display for the general public. Also exhibited in the Showroom is a photographic look at “Dale Earnhardt Inc.- Behind the Scenes” along with vintage trophies from Ralph Dale Earnhardt’s successful racing career. Fans will also have the opportunity to view the interior showroom where a wide variety of show cars, concept cars and car’s from Dale’s personal collection can be seen. Through a large,glass wall, fans can also gain a glimpse of a working Engine Room or the Pennzoil Hauler when it is not on the road or at the track. One area of the showroom is dedicated to Sponsor and Product Endorsements and a video wall highlighting commercials of DEI’s team of drivers will soon be an exciting addition. Fans can call 1-877-DEI-Zone for opening hours that are updated on a weekly basis. There is no admission fee(Pennzoil PR)
