supposedly in a few weeks, a new UPS logo will appear on the #88 Ford driven by Dale Jarrett. Supposedly after it is introduced it will run the remainder of the 2003 season(3-13-2003) UPDATE – UPS To Change Logo: United Parcel Service isn’t giving up its trademark color, but the box in its logo is being shipped out. A UPS Boeing 767 will touch down at Louisville International Airport this morning bearing the company’s first new logo since 1961. Gone will be the string bow atop a yellow-and-brown shield. A more contemporary look will incorporate the letters UPS in a brown shield outlined in yellow and gold. An accompanying tag line will read “Synchronizing the World of Commerce.” Work on the logo, the fourth in UPS’ 95 years, has taken about a year, said John Beystehner, senior vice president of worldwide sales and marketing, who was formerly based in Louisville as vice president of airline operations. The transition to the new look will take years more. The 767 arriving today is one of the first of more than 88,000 vehicles, including 257 large jet aircraft, that will get the new design. About 40 planes will be repainted this year, but the air fleet changeover won’t be complete until 2008. Ground vehicles will be changed, too, mostly following their normal three-year painting schedule. The logo also will appear on 1,700 facilities around the world, 70,000 drop-off and retail access points, more than 1 million uniform pieces and more than 3 billion packages annually. The logo, designed by Future Brand of New York City, also will appear on the newly branded Mail Boxes Etc., which next month will become The UPS Store. The logo also will be seen Sunday on the uniform and car of NASCAR racer Dale Jarrett , Beystehner said.( Courier-Journal and the UPS Site ), on Friday there will be a UPS Announcement at Texas Motor Speedway.(3-25-2003) IMAGE: got an image sent in, see my 2003 Winston Cup Paint Schemes page – Cars #’s 24-99 for the image or see the #88 Team Page for the image and the new logo.(3-26-2003) AND Look for the new Dale Jarrett, DW, Larry McReynolds and Mike Joy UPS commerical to begin airing the week of the Martinsville weekend.(3-27-2003)
