McDonald’s is negotiating with NASCAR for naming rights to the Winston Cup Series, according to a Bloomberg News report. McDonald’s has always been among the companies considered as possible replacements for R.J. Reynolds Tobacco as the series’ title sponsor, a deal said to be worth between $40 million and $60 million. “Are we interested? Sure,” John Lewicki, head of sports marketing for McDonald’s, told Bloomberg. “If it makes sense for us, we’ll absolutely look at it.” NASCAR vice president for communications Jim Hunter said Friday the sanctioning body is having discussions with several companies about title sponsorship of its top series, but would not comment on any specific companies involved.( ThatsRacin.com )(4-25-2003)
