XM Satellite- NASCAR Radio is reporting that current #10 ppc racing sponsor, Nesquik, will leave as a sponsor with an official announcement coming this afternoon.(XM Satellite- NASCAR Radio – Subscription Required)(5-23-2003)
UPDATE: ppc Racing announces that Nestl Nesquik, primary sponsor of the #10 Ford Taurus driven by Scott Riggs in the NASCAR Busch Series, has decided they will not utilize motorsports to market their brand in 2004. Nestl Nesquik has served as primary sponsor of the #10 ppc Racing entry since 2000. “We enjoyed a great four-year relationship with Nestl and the program attained a lot of success both on and off the track, but Nestl has a new brand strategy that does not include a motorsports sponsorship,” said Pollex. “We hold out hope that they may reconsider, but we are moving forward and in discussions with other potential sponsors. With our performance record, we feel confident that we will soon secure a sponsorship partner and start building another successful program.”(ppc racing PR)(5-23-2003)
