When it comes to making a sponsor happy, no other sport does it better than NASCAR, according to a study from Sports Business Journal. The magazine talked with national sponsors that are involved in professional sports throughout the country and found NASCAR sponsors have more satisfaction with they way they’re being represented by race teams than any other sport. Overall, NASCAR, the PGA Tour, the LPGA Tour and the NHRA drag-racing series ranked as favorites among sponsors who spend billions a year in advertising, the magazine said. The IRL IndyCar Series, CART Champ Car World Series and the WNBA were ranked as the least-favorites.( Augusta Chronicle )(10-16-2003)
