Toyota Motor Sales USA and the Nashville Superspeedway, a Dover Motorsports Inc. facility, have reached a multi-year sponsorship agreement in which Toyota will become the racetrack’s Official Vehicle and title sponsor of its NASCAR Craftsman Truck Series race. The “Toyota Tundra 200” race weekend is the first NASCAR Craftsman Truck Series event sponsored by Toyota. “The relationship with Toyota will take our NASCAR Craftsman Truck Series race to an entirely new level both in attendance and sponsorship,” Nashville Superspeedway Vice President & General Manger Cliff Hawks said. “We are extremely excited to have the opportunity to work closely with the Middle Tennessee Toyota Dealers and Toyota’s major manufacturing facilities.” The sponsorship agreement will include involvement with Toyota Manufacturing Facilities in Indiana, Kentucky, Alabama, and the new Toyota plant scheduled to open in Jackson, Tennessee in 2005. “Toyota is pleased to enter into this sponsorship agreement with the Nashville Superspeedway,” said Toyota National Motorsports Manager Les Unger. “This will afford an excellent opportunity to showcase the NASCAR Tundra trucks to tens of thousands of dedicated fans, Toyota associates and dealership personnel.” While the Toyota Tundra race trucks will make their NASCAR Craftsman Truck Series debut in 2004 at the Daytona International Speedway, Toyota has a 30 year history of involvement in motorsports. Toyota has sponsored the Dover Motorsports-owned Toyota Grand Prix of Long Beach, California, a CART event, since 1975 and sponsors two Indycar Series events including the Toyota Indy 300 at the Homestead-Miami Speedway and the Toyota Indy 400 at the California Speedway. “Team members at our Indiana truck plant were excited by the news earlier this year that our Tundra would enter the NASCAR Craftsman Truck Series; and sponsoring the ‘Toyota Tundra 200’ adds to that excitement ,” Vice President of Administration and Manufacturing Planning at Toyota Manufacturing R.J. Reynolds said. “Having visited the Nashville track earlier this year, I came away feeling we could find no better place to be involved as the official vehicle and title sponsor of a race.”
The “Toyota Tundra 200” NASCAR Craftsman Truck Series race is scheduled for Saturday, August 14, 2004 and will also feature the ARCA RE/MAX Series and a major concert. Tickets will go on sale early 2004.(NashvilleSuperspeedway PR)(10-16-2003)
