Unilever Bestfoods (UBF), one of the largest consumer products companies in the world, and Tommy Baldwin Racing (TBR) announced today that they have agreed to a 34-race sponsorship that will place up-and-coming “hungry drivers” behind the wheel of the #6 Dodge during the 2005 NASCAR Busch Series season. Launched this year, the 12-race Hungry Drivers(tm) program places drivers Paul Wolfe, Tracy Hines, Mark McFarland and Scott Lynch behind the wheel of the Tommy Baldwin Racing #6 Dodge for three NASCAR Busch series races apiece. Of the four current drivers, one will be chosen as the primary driver of the #6 Hungry Drivers Dodge and will compete in 25 companion events in 2005, allowing him to run for the Rookie of the Year honors. In keeping with its theme of uncovering new talent, the program will enable three additional “hungry drivers” to showcase their skills by competing three times each over nine stand alone races. The primary driver will be announced after the end of the 2004 Hungry Drivers competition. UBF is leading the pack of new generation sponsors,” said, team owner Tommy Baldwin. “They’ve provided TBR with the resources to field a very competitive race team, and created unique and effective trackside and national marketing programs to maximize brand exposure with the national racing community. UBF and TBR are on the same page – we’re hungry to translate success here at the track into sales success in the retail environment.” For more information go to www.hungrydrivers.com.(Bulldawg Marketing PR)(6-9-2004)
