Vassarette has entered into a partnership with Keith Coleman Racing (KCR) to sponsor Shawna Robinson on the NASCAR Busch Series in 2005. Vassarette, a brand of VF Intimates, Inc., a division of VF Corporation, will be the primary sponsor on the #23 Chevrolet Monte Carlo for the upcoming season. Robinson will serve as product spokesperson for the Vassarette brand, a leader in providing sexy, fun, fashionable intimate apparel. She will make in-store, media and promotional event appearances on behalf of the Vassarette brand, and will appear on various promotional materials during the course of the year. Robinson is a veteran driver who has competed on all three of the NASCAR’s major series. She has eight career starts on the former Winston Cup Series, now Nextel Cup, 53 career starts on the Busch Series and three career starts on the Craftsman Truck Series. A native of Des Moines, Iowa, Robinson is a mother of two who enjoys spending time with her young children as well as mixing it up with the bigger kids on the race track. She currently resides in Charlotte, N. C. where she operates her own interior design business and she said she is excited about her upcoming return to the track. “I am very grateful to Vassarette for their support of my racing career and am proud to represent a sexy, fun, brand like Vassarette that I feel so comfortable wearing,” said Robinson. “I’m honored and proud to represent this brand and I’m looking forward to an exciting year.” Robinson will join with Mark Green, the driver of the #26 Chevrolet Monte Carlo, as a driver at KCR. The two will both run full schedules on the Nascar Busch Series this season. KCR has enjoyed almost unprecedented success on the NASCAR Busch Series. As a new organization, the company was successful in qualifying in each race it attempted at the end of the season. The team is poised to run the full slate of Busch Series races in 2005. VF Corporation’s press releases, annual reports and other information can be accessed through the Company’s home page, www.vfc.com.(KCR)(2-12-2005)
