#6-Mark Martin will run a ‘Batman Begins’ scheme at the June Michigan race. See the scheme on my #6 Team Schemes page.(4-22-2005)
UPDATE: NASCAR, Warner Bros. Consumer Products and International Speedway Corporation announced that Batman Begins*, the highly anticipated film from Warner Bros. Pictures, will take center stage at Michigan International Speedway on June 19 for the running of the NASCAR Nextel Cup “Batman Begins 400.” The film opens worldwide on June 15. Roush Racing legend Mark Martin will get a little extra Batman power to help him get to Victory Lane, as his Ford will feature a special Batman Begins paint scheme for the race. Martin’s fellow Roush Racing driver, Ricky Craven, will also be sporting a Batman Begins scheme during the NASCAR Craftsman Truck Series event on June 18. Race fans will have a front-row seat for a one-of-a-kind celebration of the film’s launch when the Batmobile from the film leads the pack of 43 race cars off of pit road to start the battle for the checkered flag.
Besides the on-track action that fans will be able to enjoy during the weekend, the newly redesigned fan area behind the main grandstand at Michigan International Speedway will incorporate the Batman Begins Fan Zone, which will feature the Batmobile from the film, Mark Martin’s Batman Begins themed car, the Ricky Craven truck, and the fantasy and event cars that are part of the weekend’s Batman action. The Batman Begins Fan Zone will also include other activities and exclusive merchandise based on the film and the Batman Begins 400. While this is the first time a major motion picture is serving as the title sponsor of a NASCAR NEXTEL Cup race, it is not the first time Warner Bros. Consumer Products has been involved with NASCAR or Michigan International Speedway. Just last August, Warner Bros. Consumer Products and DC Comics partnered with Michigan International Speedway for the highly successful Justice League Racing Weekend Presented by Hot Wheels, as some of NASCAR’s top drivers piloted cars emblazoned with the familiar heroes of the Justice League. Fans can still purchase tickets to the Batman Begins 400 by calling MIS at 1-800-354-1010 or logging on to www.MISpeedway.com.(Alan Taylor Communications)(4-28-2005)
