Gotham City will meet the Motor City when the Batmobile takes to the track at Michigan International Speedway for the Batman Begins 400 NASCAR NEXTEL Cup race on June 19. Warner Bros. Consumer Products, on behalf of DC Comics, and Michigan International Speedway announced that one lucky fan will win the chance of a lifetime to drop the green flag to start the race by entering the “Begin the Batman Begins 400 at MIS” promotion. The promotion will run from May 23-June 6. The announcement was made today at Richmond International Raceway by NASCAR star Mark Martin, who will pilot a Batman Begins-themed Ford in the Batman Begins 400, and MIS President Brett Shelton. The Batman Begins 400 marks the first time a major motion picture has served as the entitlement sponsor of a NASCAR NEXTEL Cup Series event. Batman Begins, the highly anticipated film from Warner Bros., opens worldwide on June 15.
The “Begin the Batman Begins 400 at MIS” program will offer one fan, chosen at random, the opportunity to not only wave the green flag to start the Batman Begins 400, but also receive a VIP racing experience at MIS. Fans can enter the program online at www.begintherace.com.
Roush Racing legend Mark Martin will get a little extra Batman power to help him get to Victory Lane, as his Ford will feature a special Batman Begins paint scheme for the race. Martin’s fellow Roush Racing driver, Ricky Craven, will also be sporting a Batman Begins scheme during the NASCAR Craftsman Truck Series event on June 18.
Fans can still purchase tickets to the Batman Begins 400 by calling MIS at 1-800-354-1010 or logging on to www.MISpeedway.com.(Alan Taylor Communications)(5-15-2005)
