Final Nielsen Media Research numbers show that Fox’s broadcast of last Sunday’s Coca-Cola 600 at Lowe’s Motor Speedway earned a 6.1 rating and a 13 share, Street & Smith’s Sports Business Daily reports. The rating is 22.0% higher than last year’s 5.0, and the Daily says 10.2 million people watched this year’s race, up 22.9% from the 8.3 million last year. For the first time since 2001, however, the NASCAR race earned a lower rating than ABC’s broadcast of the Indy 500, which drew a 6.5/18.(NASCAR Scene Daily Newsletter)(6-3-2005)
