Checkers Drive-In Restaurants, the Official Burger and Drive-Thru Restaurant of NASCAR, today announced that it is accelerating its presence in the sport by signing on as the primary sponsor for five high profile, NASCAR NEXTEL Cup Series races this season with the #10 MB2 Motorsports Chevrolet driven by Scott Riggs. This weekends Allstate 400 at the Brickyard kicks off the five-race sponsorship package with Rallys being the primary brand on the #10 Chevy. This is our first year as the Official Burger and Official Drive-Thru Restaurant of NASCAR. Halfway through the season, Checkers/Rallys has already realized tremendous brand exposure on a national basis, said Keith Sirois, President and CEO of Checkers Drive-In Restaurants, Inc. We have successfully activated our NASCAR and numerous track sponsorships at our restaurants throughout the country. Our NASCAR Combo is one of our best selling combos system wide. In addition, we have effectively integrated our sponsorships into our local, regional and national advertising messages for both consumers and franchising prospects, now, we look forward to adding a primary sponsorship of the No. 10 car to our already strong sponsorship initiative.
The other four primary brand sponsored races will be:
–Sharpie 500, Bristol Motor Speedway Checkers
–UAW-Ford 500, Talladega Superspeedway Rallys
–Bass Pro Shops MBNA 500, Atlanta Motor Speedway Checkers
–Ford 400, Homestead-Miami Speedway Checkers
In addition to this primary sponsorship, Checkers/Rallys becomes an associate sponsor of MB2s #01 U.S. Army Team and driver Joe Nemechek. Checkers/Rallys also retains promotional rights with MB2 for the 2006 NASCAR season. Were thrilled that Checkers/Rallys has chosen to partner with MB2 as we strive to have a strong finish in 2005, said Jay Frye, General Manager and Chief Executive Officer of MB2 Motorsports. We look forward to making Checkers/Rallys first experience as a primary sponsor a memorable one and will continue to explore new opportunities for 2006.
Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers and Rally’s double drive-thru restaurants. Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR. In 2005, the Company received the Nation’s Restaurant News Hot! Again Award for its sizzling business performance.(MB2 Motorsports Site), not sure if this will be the news sponsor for the #10/#35/#02 [or whatever number it uses] in 2006. See an image of the Checkers and Rally car on my #10 Team Schemes page.(8-5-2005)
