Atomic-X, makers of the leading non-carbonated Energy Drink, announced their sponsorship of the #37 R & J Racing Nextel Cup Team for the All-Star Weekend at Lowe’s Motor Speedway on May 19th and 20th. The Atomic-X machine will be driven by accomplished NASCAR veteran driver Mike Skinner and will don the brands bright orange color and logos during NASCAR’s marquee event for race fans. Atomic-X CEO Sam Perricone II views NASCAR racing as an effective way to build brand awareness around the world and is excited about the impact it will have on product sales. Atomic-X is now available in 25 States and has recently begun expansion into other countries around the world. The increased popularity of non-carbonated beverages has helped the brand increase sales over 300% during the past 12 months and is continuing to make it a top-seller at many major grocery and convenience store chains. More info about Atomic-X at drinkatomicx.com.(Atomic X PR), the team withdrew and never made a practice lap.(5-19-2006)
