Retirement Living TV has come aboard as a co-sponsor of James Hylton’s #58 Chevy at Daytona. The channel is available on Comcast and DirecTV and is geared toward senior citizens.(St Petersburg Times) AND Retirement Living TV is proud to announce a primary sponsorship of the #58 Retirement Living Chevy driven by James Hylton. The sponsorship begins this weekend when the JC Weaver-owned team begins their quest to race in this year’s Daytona 500 at the 2.5-mile Daytona International Speedway. Retirement Living TV aims to inform, involve and inspire fans and improve America’s image, attitudes and perception of aging. Hylton,72, hopes to go down in the Guinness Book of World Records as the oldest driver to qualify for the prestigious Daytona 500. “TV for Your Freedom Years” can be seen in over 26 million homes nationwide. Its programming highlights topics that include health, lifestyle, finance and politics. The network is the first created for viewers age 55 and up. Hylton begins preparation for the Daytona 500 this Saturday when the team hits the track for practice. The team will then participate in pole qualifying on Sunday. Retirement Living TV (www.rl.tv) launched on September 5, 2006 and can be seen in 26 million homes.(Moore Consulting Group PT)(2-7-2007)
