NASCAR presented its case to the court today [about allowing AT&T to sponsor the #31 car] and we eagerly await a decision. NASCAR is defending every driver, team and track involved with NASCAR. The court’s ruling will be important to protect the very flexible and open environment that allows for hundreds of sponsors to successfully participate in NASCAR. It’s important to remember that Sprint Nextel is a cornerstone sponsor that benefits the entire industry by way of its contribution to the championship points fund, technology bringing fans closer to the sport and its massive marketing and advertising campaigns. NASCAR will continue to protect the industry in any future attacks on our key partners.(NASCAR PR) AND Jeff Burton’s #31 Richard Childress Racing Chevy will bear the familiar Cingular markings for at least two more weeks. There was no decision Thursday on AT&T’s request for an injunction to have its logos placed on Burton’s car. Instead, U.S. District court judge Marvin H. Schoob listened to almost four hours of arguments from NASCAR, AT&T and Nextel and then set May 7 as the deadline for briefs to be submitted in the case. At Thursday’s preliminary injunction hearing, NASCAR attorneys defended the decision to prevent Cingular – the primary sponsor of the #31 car – from changing its branding on the car to the AT&T blue globe. Cingular merged with AT&T in December, and AT&T is phasing out the Cingular brand. Cingular is arguing that its rights include changing its brand name to AT&T. “We have changed our name, but we are the same company as we were before we changed our name,” said David Balser, attorney for AT&T Inc.(Associated Press)(4-27-2007)
