Roush Fenway Racing to make a major announcement around the upcoming NASCAR race at New Hampshire International Speedway on July 1st. Roush Fenway Racing owners Jack Roush and John Henry are joined by #99-Carl Edwards on Thursday, June 28 at 10:00am/et, Fenway Park in Boston, MA.(Roush Fenway Racing PR)(6-20-2007) UPDATE: This weekend the #99 will run a special New England-themed paint scheme. Edwards and his Roush Fenway Racing teammates will participate in the pre-game ceremonies this Friday, June 29 at Fenway Park. All five drivers, along with team co-owners Jack Roush and John Henry will be on hand as the Boston Red Sox take on the Texas Rangers.(Roush Racing PR) AND on the New Hampshire Entry List, the sponsor is listed as Lumber Liquidators.(6-26-2007) UPDATE 2: Roush Fenway Racing announced that Boston Red Sox sponsors, Lumber Liquidators and Gillette, have signed on as sponsors of the #99 Ford Fusion driven by Nextel Cup driver Carl Edwards during this weekend’s race at New Hampshire International Speedway (NHIS). The companies will celebrate their relationship with the Boston Red Sox and NASCAR fans by featuring the Red Sox logo on the #99 Lumber Liquidators/Red Sox Ford Fusion during the race in Loudon, N.H. on July 1. As Red Sox sponsors Lumber Liquidators and Gillette have secured the rights to utilize Boston Red Sox marks for marketing and promotional activation. These rights allow the companies to feature the Red Sox logo on the #99 Ford Fusion and Edwards as a means of further leveraging their association with the Red Sox through regional sponsorship of Roush Fenway Racing at Loudon. In addition to being highlighted on the Roush Fenway Racing entry, the sponsors will look to reach a broader audience of NASCAR fans by tapping into Roush Fenway Racing’s public relations and marketing services. With this agreement, Lumber Liquidators, the largest independent retailer of hardwood flooring in the country, is expanding it’s involvement in NASCAR after entering the Craftsman Truck Series as a team sponsor [#30-Todd Bodine] in 2006. To celebrate Roush Fenway Racing competing for the first time at NHIS under their new name this weekend, the Boston Red Sox will host Roush Fenway Racing Day at Fenway Park presented by Gillette on Friday, June 29 as the Red Sox take on the Texas Rangers. Festivities will include Roush Fenway Racing themed displays and exhibits throughout the ballpark as well as a special pre-game ceremony that will formally introduce Red Sox Nation to the drivers of Roush Fenway Racing. On Monday, July 2 fans are invited to visit the #99 Lumber Liquidators/Red Sox Ford Fusion at the Lumber Liquidators Braintree location located at 240 Wood Road. The show car will be on display between 8:00 a.m. and 4:00 p.m. In addition, Mike Lowell of the Boston Red Sox will make a special appearance between 1:00 p.m. and 2:00 pm. You can also see the #99 Lumber Liquidators/Red Sox Ford Fusion paint scheme by logging on to lumberliquidators.com.(Roush Fenway Racing PR) and see some images of the car on my #99 Team Schemes page.(6-28-2007)
