A group of NASCAR notables has assembled a multi-faceted team with a new take on the old model. Cardinal Motorsports Inc., headquartered in Lexington, NC, will run 10-15 Nationwide Series races and select ARCA races in 2009. Sponsorship announcements for the team are forthcoming. Will Spencer, President of JKS Motorsports Inc., is part-owner of the new team. Over the past 25 years, JKS Motorsports, Inc. has built a reputation for providing high quality executional services and products for marketing companies, teams, sponsors and manufacturers. The company creates and executes showcar programs, at-track simulator and promotional displays, track signage, and other racing related activation programs. The team’s shop will be located within a JKS Facility. Ed Berrier, a former Nationwide Series race winner himself, will also own part of the team. Berrier will serve as General Manger of the team. Ed has also had a long-time working relationship in the sport with his cousin Todd Berrier, crew chief to RCR’s Kevin Harvick. Todd Berrier will provide some additional oversight to the team. Cardinal Motorsports will run Chevy bodies, and motors from Earnhardt-Childress Racing. Former Whelen All-American National Champion Peyton Sellers will not only be the team’s driver, but is also part owner – something relatively unheard of for a 25 year old, which brings a level of sponsor accountability directly to the driver’s seat. Seller’s brother and noted crew chief, H. C. Sellers, will occupy the crew chief position for Cardinal Motorsports.(Cardinal Motorsports PR)(12-16-2008)
UPDATE: Ed Berrier, a former driver, said that Sellers has sponsorship for 11 Nationwide races and two ARCA races. The team, which will be housed on the JKS campus, recently acquired six Chevy from RCR and will use Earnhardt-Childress engines.(Charlotte Observer)(12-22-2008)
UPDATE 2: SFP will be the primary 10-race sponsor for Peyton Sellers and Cardinal Motorsports in the Nationwide Series in 2009. In 2008, SFP sponsored Sellers in the Camping World Series East.(Cardinal Motorsports PR)(1-13-2009)
