Starting at Atlanta the 2010 Census will take over as primary sponsor of Greg Biffle’s #16 Roush Fenway Racing Ford for three races [Atlanta, Bristol and Martinsville]. For every one percent increase in census mail response, taxpayers will save an estimated $85 million. Those funds would otherwise be required to send census takers to collect responses in person from households that don’t mail back the form. Census data are used to reapportion congressional seats to states and directly affect how more than $400 billion per year in federal funding is distributed to state, local and tribal governments.(RFR), see an image of the scheme on my #16 Team Schemes page.(3-3-2010)
MORE: The U.S. Census Bureau announced an agreement with Roush Fenway Racing to serve as the primary sponsor of the #16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races. The agreement will see the #16 carry a special 2010 Census livery in Sprint Cup Races at Atlanta Motor Speedway on Sunday, March 7, Bristol Motor Speedway on Sunday, March 21, and Martinsville Speedway on Sunday, March 28. To increase awareness and encourage participation in the upcoming 2010 Census, the three-race sponsorship schedule lines up with key census mail-out and mail-back dates. The 2010 Census #16 Ford Fusion will feature the familiar Post-It Brand notes of primary sponsor 3M carrying both the 2010 Census logo and “Mail It Back” on the hood, rear quarter panels and rear bumper. In addition, Director Groves will visit Atlanta Motor Speedway this coming weekend for the Kobalt Tools 500. Biffle recently filmed a racing-themed 2010 Census Public Service Announcement that can be viewed online at mediadownload.census.gov/content/greg-biffle. For more information on the 2010 Census visit 2010census.gov.(RFR), see image of the scheme on my #16 Team Schemes page.(3-5-2010)
